Creative content that makes pet brands impossible to scroll past.
I’m Laura, the strategist behind @purrernie. I create scroll-stopping social content for brands in the pet category through relatable storytelling, product education, and two very expressive British Shorthairs.
featuring Ernie & Berta
How we’ll work together
UGC Creation
Native-feeling pet content for paid ads, organic social, and brand channels — including concept development, scripting, filming, editing, and product integration handled in house.
Creative Strategy & Consulting
The pet category from the inside out — help brands understand how pet parents actually shop, what they worry about, and what makes them tap “Add to Cart.”
Influencer Partnerships
Sponsored social campaigns featuring Ernie & Berta — designed to introduce your product through relatable storytelling, trusted creator voice, and an audience of engaged cat parents.
Travel Collaborations
On-location content for pet-friendly hotels, destinations, and travel brands — featuring premium lifestyle storytelling with Ernie as the ultimate well-traveled cat.
Video & photography for pet brands
Browse UGC clips and product photography by category — cat food, supplements, litter, smart pet tech, insurance, accessories, and furniture.
Hi, I’m Laura — the strategist, director and momager behind @purrernie.
Before becoming a creator, I spent over eight years building and operating ecommerce brands across major marketplace channels. That experience taught me how people actually shop online — what makes them pause, compare, trust, and finally tap “add to cart.”
Now I bring that ecommerce lens into content creation for the pet category. Every concept is built around more than just a cute cat moment: it’s rooted in consumer behavior, product education, and storytelling that makes the brand feel like a natural part of the world my audience already loves.
With Ernie & Berta, I create content that blends humor, trust, and product relevance — helping pet brands show up in a way that feels native, memorable, and easy to buy into.
The last videos you created were excellent. They performed well and felt very natural and authentic — exactly what we were looking for.
Eric · PetFive
“Your work is incredible — we can absolutely see why brands love partnering with you!”
“We love your content style and think it’s a great fit for the brand. We’re so happy to keep this partnership rolling.”
“Thank you for being a great partner this past year and creating so much wonderful content for the Sustainably Yours brand!”
“We loved the last batch of images you took, and would love to work together again.”
Working with a pet UGC creator
What is a pet UGC creator?
A pet UGC creator makes authentic, native-feeling photos and videos that brands can use across paid ads, organic social, websites, and email. As a Los Angeles-based cat UGC creator, I script, shoot, and edit content featuring my British Shorthairs, Ernie & Berta — designed to feel like a real pet parent recommendation.
What kinds of pet brands do you work with?
I create content for pet brands across cat food, supplements, litter, smart pet tech, pet insurance, accessories, furniture, and lifestyle products. Past partners include Nulo, Litter-Robot, Zesty Paws, Sustainably Yours, Diggs, and Hilde & Phil. If your product makes life better for cats and the people who love them, we’d love to hear from you.
What’s the difference between UGC and influencer content?
UGC is content your brand can use on your own channels, including ads, organic social, product pages, and email. Influencer content is published on my channels and reaches the @purrernie audience directly. I offer both and I can help you choose the right mix based on your campaign goals, budget, and where the content will live.
How do we get started?
Reach out through the contact form below or email contact@purrernie.com. Share a little about your product, goals, timeline, and the type of content you’re looking for, and I’ll follow up with creative ideas, recommended deliverables, and rates tailored to your brand.
Let’s make some magic!
Tell me about your brand and where you want your content to go. I’ll come to the call with ideas.