Laura
Social Media Content Strategist & UGC Creator
The momager behind @purrernie — scroll-stopping cat content that turns golden British Shorthairs into brand-loved campaigns.
featuring Ernie & Berta
↗ www.purrernie.comHi!
I'm Laura, the strategist, director and momager behind @purrernie, home to two golden British Shorthairs, Ernie & Berta.
I understand the pet category from the inside out — how cat parents actually shop, what they worry about, and what makes them tap "add to cart." I tell stories through humor, building every video around the dynamic my audience is obsessed with: the bougie, unbothered cat and the devoted, under-appreciated cat mom. That running joke is why people keep watching and why it converts.
Products don't get bolted on at the end; I integrate them into the storyline so they feel like a natural part of our world, not an ad break. I handle it all in-house. From concept, script, shoot and edit, I've created content across the categories cat parents care about the most: smart pet wellness & tech, cat food, litter & hygiene, and supplements.
A small, highly engaged base with outsized reach — 96.8% of accounts reached are non-followers, meaning campaigns land far past my follower count.
Gender
Age range
Top markets
"A day in the life of a stay home cat"
Reel · @purrernie · the post that introduced Ernie to millions
Yours
Long-Term Brand Strategy & Creative Direction
Ongoing strategic support to help shape your brand's social identity, content direction, and recognizable point of view over time.
UGC Video for Brand Usage
Authentic, scroll-native video created for your owned channels, website, and paid campaigns.
Social Content Concepts & Scripting
Hooks, scripts, content angles, and repeatable formats developed specifically for your brand and audience.
Instagram Reels & Short-Form Video
Concept-to-edit short-form content designed to stop the scroll and communicate your product quickly.
Instagram Carousel & Educational Content
Swipeable, story-driven content ideal for education, product details, comparisons, and save-worthy value.
Whitelisting & Paid Usage
Run paid ads through my handle for added trust, creator credibility, and scalable reach.
Let's make something your audience will stop and watch.
Available for UGC, collaborations and campaigns across cat wellness, food, litter and supplements. Ernie & Berta are ready for their close-up.
Start a collaboration →